Craaaaazy. Imagine two of America’s most iconic brands coming together for their first-ever collaboration. And yes, it was created by two Brazilian guys passionate about basketball and sneaker culture. In 2019, we launched a product to celebrate the history of basketball and two icons that have never changed. All I can say is: “Cheers, Chuck. Thanks for this crazy ride.”
To get your hands on one of these babies, you had to try your luck by calling “The Bud Dealer,” a WhatsApp number that made the whole experience feel a little more street.
My role: Creative Director/Copywriter
CCOs: Sergio Gordilho
Executive Creative Director: Matias Menendez
Creative Director/Art Director: Fernando Marar
Africa Creative DDB