Have you ever thought about how every wave follows the same pattern? After realizing that nature and music play really well together, we turned ocean waves into sound waves by creating an algorithm that converted them into data. (P.S. This was before AI.) Then we invited Donavon Frankenreiter and Céu to compose a song with the ocean itself. For every play on Spotify, Corona committed to cleaning 10 square meters of polluted beaches across Brazil.
Listen to the song on Spotify
My role: Copywriter
CCOs: Sergio Gordilho
Creative Director: Matias Menendez
Art Director: Fernando Marar
Africa Creative DDB