At first, he was great. He made you laugh. Kept you company. Played your favorite songs. Took your best photos. But then, something changed. The relationship changed. The demands began. The constant need for attention. And what had once been a healthy relationship became toxic.

Campaign Case Study

My role: ECD/Copywriter
CCOs: Sergio Gordilho, Mari Sá
Creatives: Carlos Schelder, Fabio Pinel

Africa Creative DDB