Do you love basketball? I do. But even more than the game, I love the whole culture around it. So, to keep that culture alive, we found a loophole in Brazilian law that could protect street courts from real estate development: turning them into cultural heritage sites. Then we shared the method with everyone, so anyone could make their local court unbreakable.
The Courts
The people that (REALLY) make it happen.
My role: Creative Director
CCOs: Sergio Gordilho, Angerson Vieira
Creative Director: Fernando Marar
Associate Creative Directors: João Corazza, Bruno Reis
Africa Creative DDB